Do you like animals? Do you care about the environment? Or do you love origami, made into a piece of art? If the answer is yes to any of these questions, go watch the new short shot now!

Most ads for charities will show you horrific images of poor animals and hungry children, in order to move the viewer into action. Paper world, the animationfilm of László Ruska and Dávid Ringeisen, clearly shows that commercials can also be made into a work of art. The movie was commissioned by the Hungarian branch of the World Wildlife Fund and it shows a brilliantly made short film, where origami animals come to life. Through a savannah, forest and an underwater world the film shows us the real idea of advertisting: we are all intertwined and connected.

It would be a shame if the world as we know it now would go to waste, right?

paper world